Business Platform
Your business messaging platform for customer engagement
Grow lead generation, conversational commerce, engagement marketing, and so much more with enterprise-level WhatsApp APIs.
Put messaging to work for your business
Reach customers almost anywhere
Make it easy for people to connect with your business by meeting them where they already are: on WhatsApp.
Connect through conversations
Drive marketing, sales and support outcomes with two-way conversations that engage across the customer journey.
Create memorable experiences
Leverage the API to deliver compelling conversational flows with interactive CTAs, dynamic product lists, rich media and more.
Discover common WhatsApp Business Platform use cases that help drive customer and business growth
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Share important updates with customers
NOTIFICATIONS
- Send order confirmations and shipment updates
- Share appointment availability and other reminders with your customers
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Make promotions feel more personal
PROMOTIONS
- Drive upsell and cross-sell opportunities
- Re-engage after cart abandonment
- Maximize the ROI of your marketing spend with hyper relevant promotions
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Build a friction-free buyer journey
COMMERCE
- Make it easy for customers to browse products and place an order, right from within WhatsApp
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Optimize support costs and increase efficiency
CUSTOMER CARE
- Deploy automated conversational flows to mitigate high volume inbound support requests
- Implement smart routing from conversations only when live agent support is needed
- Integrate with popular back-end systems like CRM and marketing automation platforms
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Provide account access and password support
VERIFICATIONS
- Enable multi-factor authentication or one-time passwords to verify accounts and users
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Create your own one-of-a-kind experiences
CUSTOM FLOWS
- Deliver interactive conversational experiences that engage and delight
Take the next step
WhatsApp Business offers a more personal customer experience so you can run your business better.